Pamela Wilson

2Chicks Seal of Approval

We’ve found another gem; another out­stand­ing and suc­cess­ful home busi­ness to share with you all! The 2Chicks Seal of Approval has been awarded to Pamela Wil­son of Zurek Design, Inc. and Big Brand Sys­tem.

Pamela Wil­son

Pamela has pro­vided graphic design and mar­ket­ing ser­vices since 1987. She became a devoted small busi­ness owner when she opened the doors to Zurek Design, Inc. just prior to the birth of her first child in 1992. When asked to describe her busi­ness and ser­vices, Pamela told the 2Chicks,

“My pas­sion is help­ing com­pa­nies and orga­ni­za­tions com­mu­ni­cate in a way that makes their busi­nesses grow! My two com­pa­nies are all about mar­ket­ing, one way or another. Zurek Design Inc. pro­vides graphic design and mar­ket­ing ser­vices to local, national, and inter­na­tional clients. BigBrandSystem.com helps busi­nesses cre­ate their own mar­ket­ing mate­ri­als by themselves.”

Pamela’s award win­ning design work has been cited for excel­lence by the Greater Miami Adver­tis­ing Fed­er­a­tion (six “Addy” awards); Women in Com­mu­ni­ca­tions (ACE award for Com­mu­ni­ca­tions Excel­lence); Print­ing Indus­try of South Florida (GraphBest award); and the Penn­syl­va­nia State Asso­ci­a­tion of Town­ship Super­vi­sors (First Place Newsletter).

Pamela con­tin­ues to focus on the well-established Zurek Design, Inc. while fol­low­ing a new zeal that grew out of her own expe­ri­ence as a small busi­ness owner work­ing from home. “My favorite ser­vice,” Pamela told 2Chicks, “is Big Brand Sys­tem, which was founded just last year — so it’s the baby of the fam­ily. I am enjoy­ing the process of reach­ing out to small busi­ness own­ers, under­stand­ing their needs, and craft­ing prod­ucts and ser­vices that empower them to take their mar­ket­ing into their own hands.”

“I believe that every­one can learn enough about design and mar­ket­ing to be able to han­dle most of their mate­ri­als by them­selves. Every busi­ness, no mat­ter what the size, can have mar­ket­ing mate­ri­als that show them in their very best light. I never tire of watch­ing the trans­for­ma­tion that hap­pens to com­pa­nies when I help them build a new mar­ket­ing iden­tity: they find it eas­ier to pro­mote their com­pany because their mate­ri­als look good and work well. Every­one sits up a lit­tle straighter, and feels a sense of pride. I love it!”

Pamela has put her words into action. She has set a late June launch date for the Big Brand Sys­tem to open its doors to stu­dent busi­ness own­ers inter­ested in learn­ing how to cre­ate fan­tas­tic mar­ket­ing mate­ri­als.  If you’d like to know more about the extra­or­di­nary and excit­ing plans Pamela has for Big Brand Sys­tem, click here to be added to Pamela’s early bird reg­is­tra­tion group.

Out­stand­ing Ser­vice and Design

Before the 2Chicks give their cov­eted Seal of Approval, we go to the source and try out the ser­vices or prod­ucts. Both Yolanda and CaZ con­tracted sep­a­rately with Pamela for dif­fer­ent design ser­vices. Once the busy 2Chicks com­pared notes on their expe­ri­ence with Pamela, each real­ized that a Seal of Approval was in order.

Yolanda asked for a busi­ness card to pro­mote Marketing:Unhinged since she does a fair amount of local net­work­ing in her Ari­zona com­mu­nity. Pamela, who does design from busi­ness cards to bill­boards, was happy to oblige—even though cards like this are usu­ally done as part of a larger pack­age of design work. Yolanda wanted a card with color on both sides. These pic­tures show the final design.

Great Inter­view Audio

Check out the inter­view audio. It has super insights and tips for any busi­ness per­son won­der­ing about how to get qual­ity mar­ket­ing col­lat­eral on a buget.

Yolanda, Pamela, and CaZ dis­cuss cre­ativ­ity and what per­cent­age of home busi­nesses (you’ll be shocked by this num­ber!) actu­ally make their own mar­ket­ing mate­ri­als, along with fas­ci­nat­ing tid­bits like what Pamela would be doing if she was not a designer.

Audio clip: Adobe Flash Player (ver­sion 9 or above) is required to play this audio clip. Down­load the lat­est ver­sion here. You also need to have JavaScript enabled in your browser.

(approx 24 minutes)

CaZ wanted a Writ­ing­Bytes web­site header / logo treat­ment to help launch her local busi­ness in the North Car­olina com­mu­nity to which she’s recently relo­cated. Check out this short video to see just how easy Pamela makes this look and to under­stand why the 2Chicks are so impressed by Pamela’s pro­fes­sion­al­ism and service.

(approx 2 min)

What it’s Like Work­ing from Home for 20+ Years

Of course, it would not be a 2Chicks event if we didn’t talk about home busi­ness. We talked to Pamela about what she finds chal­leng­ing and fun aabout work­ing from home. Here’s what she had to say.

“I don’t find (work­ing from home) chal­leng­ing at all at this point since I’ve been doing it so long. On the con­trary, I find it extremely chal­leng­ing when I have to go and work in an office for what­ever rea­son. How do peo­ple accom­plish any­thing with so many interruptions?

The absolute best thing has been that I have been able to be there for my chil­dren through­out their school years in a way that I couldn’t have been if I’d worked away from home. Just being present for them is by far the most valu­able aspect of work­ing from home for me. They’re older now, and within two years both will be in col­lege, but there’s no going back for me at this point. I can’t imag­ine going back to an office: it would be like torture!”

Con­grat­u­la­tions, Pamela! We are proud to add you and your ter­rific home busi­nesses to our select list of 2Chicks Seal of Approval recip­i­ents.